PineLand
A hand-drawn badge logo for PineLand that reflects artisanal coffee craft and Lebanese countryside roots.
The Challenge
PineLand needed a unique identity that stood out in Lebanon's crowded café scene—something artisanal yet approachable, reflecting both their third-wave coffee craft and Lebanese countryside brunch roots.
The Solution
I created a hand-drawn badge logo with a dynamic tilt, flowing custom script, and earthy tones inspired by Mount Lebanon's pine groves and terracotta rooftops—blending rustic warmth with modern clarity across all brand touchpoints.
The Solution
I created a hand-drawn badge logo with a dynamic tilt, flowing custom script, and earthy tones inspired by Mount Lebanon's pine groves and terracotta rooftops—blending rustic warmth with modern clarity across all brand touchpoints.
The Results
The new logo became an instant visual anchor for the brand—clear, warm, and memorable across cups, signage, and social media—perfectly capturing PineLand's handcrafted, countryside vibe.
Project Details
Client
PineLand Coffee
Year
2023
Category
Logo Design
Services
- Logo Design
- Brand Identity
- Typography
- Café Branding