Jupiter

A bold, powerful logo design for Jupiter that captures raw strength and explosive power.

The Challenge

JUPITER needed a bold, larger-than-life identity that captured raw strength, explosive power, and discipline—while staying flexible across apparel, gym signage, and digital platforms.

The Solution

I created a mythic emblem of a flexing Jupiter figure, framed by lightning bolts and paired with a rugged, military-stencil wordmark in muted gold and charcoal for a premium yet powerful feel.

The Results

The logo commands attention across all mediums, strengthens brand loyalty through merchandise, and firmly positions the trainer as a top-tier, results-driven coach.

Project Details

Client

Jupiter

Year

2024